The essay describes a research on positive and negative business lessons one can get by analyzing the Harvard case "Marketing James Patterson".

Marketing management is a process involving analysis, planning, implementation and control is as far as exchange of goods and services is concerned, with the goal of satisfying the...

The paper has discussed is on the Marketing mix.Marketing mix is based on the parameters which are enshrined in the 4 Ps that is ;price, place, promotion and product.

MARKETING ORGANIZATION, IMPLEMENTATION AND EVALUATION AND CONTROL • This is a build up on strategic bargains between the functional areas and top management of an organization. • It...

This essay looks at the Marketing Plan for Fit Rangers Ltd whereby it Reviews the industry size, trends, and target market segment. It also Discusses the strengths and weaknesses of...

Mobile wireless news game (MWNG) is a company whose main responsibility his to develop mobile games connected to contemporary news and events.

This paper is a marketing research that looks at the decision information that can be used by marketing managers whereby it studies GIS Inc. It outline the processes required in the...

This essay discusses on a marketing strategy that can be used to market a new product in the market that is a IPOD. It looks at various ways persuasion so as to catch up into the customer’s...

The paper has analyzed on a market strategy of a Air bus company which deals with transportation of Europeans from one country or place to another. It came about as a result of a need...

Finally, in the physical world, media buyers can apply various observation made in order to collect mixed reactions from the audience at the moment when a product is being sold or being...