As businesses grow, so does their awareness of opportunities in foreign markets. Initially, they may merely attempt to export a product to a particular country or import supplies from a foreign manufacturer. Over time, however, many of them recognize additional foreign opportunities and eventually evolve into multinational corporations (MNCs). Some businesses, such as Dow Chemical, Exxon, American Brands, and Colgate-Palmolive, commonly generate more than half their sales in foreign countries. Westinghouse Electric Corporation operates in 16 foreign countries. In 1990 its international revenues exceeded $2 billion. Honeywell has 42 subsidiaries and several other joint venture projects scattered around the world. Eastman Kodak has subsidiaries in 32 foreign countries. Rockwell International Corp. operates in 26 foreign countries. All of these companies have enjoyed substantial growth as a result of their efforts to capitalize on international business opportunities. As another example, consider CPC International Inc., which operates in 47 different countries and has recently acquired some foreign businesses to strengthen its international position, including Santa Rosa of Italy and Nutrial of France. And perhaps the prime example is the Coca-Cola Company, distributing its products in over 160 countries and using 40 different currencies. In 1990, 80 percent of its total operating income was generated outside the United States.
language | english | |
wordcount | 2751 (cca 7.5 pages) | |
contextual quality | N/A | |
language level | N/A | |
price | free | |
sources | 2 |
Overview 2 - 3
Objective of The MNC 3 - 4
Conflicts against the MNC Objective 3
Constraints Interfering With the MNC Objective 4
Motivation for International Business 4
Corporate Views on International Business Education 5
Increasing Globalization 6
International Opportunities 8
International Business Risk 9
Sources of Data 10
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