This essay is about consumer behaviours and looks at a family as the major consumer.Families are important to marketing managers because they constitute consumption units and therefore...

The essay is all about consumer prediction software marketing plan. A case study of shampoo. These surveys are carried out an weekly basis in order to capture the current tastes and...

The effect of Country-of-Origin (COO) messages in the market expansion strategy for the Zara product range may be important for attaining strong growth objectives over the next five...

The essay reveals analysis on the Harvard case "Cumberland Metal Industries" and shows advantages and drawbacks of the business and marketing strategies of the company.

The case illustrates how CRM can be translated into strategy, organizational design, hiring, marketing processes, and IT infrastructure of a company.

The paper has pointed Difference between products and services and the associated marketing challenges it posses the marketers.

A company or organization that practices market orientation aspect has the obligation to value customers and the customers’ needs. The application of this aspect can also lead to...

A research paper about the future of direct marketing.

This essay discusses on E-Marketing and the differences between it, E-Business and E-Commerce giving out its advantages and disadvantages, the effects of E-marketing on industries....

Discuss the concept of status consumption and how a marketer might be able to utilise status to market a specific brand or product type.