pick category
All documents from essays.org are for research assistance purpose only. Do not present the material as your own work!
bookmark & share the essay...
All /
... CMI to understand that patent protection will keep substitutions from entering the market for 3-4 years, this will protect CMI from competition that may undercut the price for the cushion pads. Therefore it would be a flaw in marketing strategy not to take advantage of this situation and not to skim the cream.
Cumberland Metal Industries
The essay reveals analysis on the Harvard case "Cumberland Metal Industries" and shows advantages and drawbacks of the business and marketing strategies of the company.
Details
| language |  | english |
| wordcount |  | 1203 (cca 3 pages) |
| contextual quality |  | N/A |
| language level |  | N/A |
| price |  | free |
| sources |  | 0 |
Table of contents
none
Preview of the essay: Cumberland Metal Industries
Cumberland Metal Industries: Engineered Products Division, 1980 10 Positive Marketing and Business Lessons 1. Diversification. Diversification is utilized so that the firm doesn't become overly dependent on one product line. It helps to distribute possible risks among all product lines or segments of the business. A success in sales of one product can compensate for the decline ...... CMI to understand that patent protection will keep substitutions from entering the market for 3-4 years, this will protect CMI from competition that may undercut the price for the cushion pads. Therefore it would be a flaw in marketing strategy not to take advantage of this situation and not to skim the cream.
Essay is in categories
/
Economics
/Marketing
//
Economics
/Management
/Strategic Management
//
Economics
/Management
/Operations Management
/Comments
none