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Marketing James Patterson

The essay describes a research on positive and negative business lessons one can get by analyzing the Harvard case "Marketing James Patterson".

Parametri

linguaggio		inglese
numero di parole		1291 (ca. 3.5 pagine)
qualità del contenuto		N/A
livello di linguaggio		N/A
prezzo		gratis
bibliografia		1

Sommario

1) Ten positive business lessons.
2) Ten negative business lessons.

Anteprima della tesi: Marketing James Patterson

Marketing James Patterson 10 Positive Marketing and Business Lessons
1. Promotion of his titles in an unusual for publishing business way. He used the following marketing tools: TV advertising, billboards, contests – tools more often used for supermarket products than books. Such mass, emotionally charged advertising attracted readers' attention to his titles and distinguished them from the others.
2. Manager should ...
... The serious flaw is not handling and promoting personal web-site, which has become an important promotional source nowadays. Website can be easily updated and contain the most current information on the author, latest publications, latest appearances, awards, events. It can bring the best feedback from the audience and also become another source of revenue (selling e-books).

Tesi presente nelle categorie

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Studi Economici

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