Marketing audit sections for SLP04 as discussed in this essay is a marketing paper that evaluates the effectiveness of marketing promotional activities such as personal selling, advertising, sales promotion and methods of setting prices that are depended upon by an organization/ institution.
language | english | |
wordcount | 2111 (cca 6 pages) | |
contextual quality | N/A | |
language level | N/A | |
price | free | |
sources | 1 |
1.0 Introduction 2
1.1 Description of the sales force 2
1.2 Organization of the sales force 2
1.3 Morale, effectiveness and ability of the sales force 3
1.4 Training the sales force 3
1.5 Incentives for the sales force 3
1.6 Evaluation procedures for the organization 4
1.6.1 Evaluation Support Form 4
1.6.2 Counseling Sessions 4
1.7 Advertising 5
1.7.1 Advertising objectives of the organization 5
1.7.2 Advertising Message effectiveness 5
1.7.3 Themes, graphics and copy effectiveness 6
1.7.4 Advertising media used 6
1.8 Public Relations program 6
1.9 Sales Promotion 7
1.9.1 Sales promotion techniques 7
2.0 Marketing Audit Sections for SLP057
2.1 Price 8
2.1.1 How prices are set in the organization 8
2.1.2 The effect of price increase on the organizations profits 8
2.1.3 Temporary price promotions 8
2.2 Conclusions and recommendations 9
2.3 References 9
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