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Strategy for introducing new banking product: Smart Account

This work is strategy plan for introducing new imaginary banking product, the Smart Share Account. It includes all important parts, such as SWOT analysis, Environmental analysis, Marketing strategy, etc.

Parametri
linguaggio inglese
numero di parole 1425 (ca. 4 pagine)
qualità del contenuto N/A
livello di linguaggio N/A
prezzo gratis
bibliografia 1
Sommario

1. Introduction
2. Environmental Analysis
  2.1 Competitive forces
  2.2 Economical forces
  2.3 Technological forces
  2.4 Political forces
3. SWOT Analysis
4. Marketing strategies
5. Marketing implementation
6. Evaluation & Control

Anteprima della tesi: Strategy for introducing new banking product: Smart Account

Introduction: This draft is made for Raiffeisen Bank located in the Czech Republic. Other locations are not taken into consideration. Increase in offering of mixed financial products by our direct competitors, together with increasing use of these products by our existing and potential customers, make a steadily pressure to offer more of these products in our portfolio to fulfill our goal; ...





... Real time allocation of risk of our portfolio with setup automatic levels for selling, keeping or buying. Real time allocation of all funds Every day reporting to product managers Once a week reporting to branch managers Quarterly reports to top management Monthly comparison of actual performance to the planed objectives
Tesi presente nelle categorie

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Studi Finanziari
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Operazioni bancarie
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Studi Economici
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Vendita
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