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The Evidence of Metrosexuality in the Philippine Market and Advertisement Industry
A new brand of sexuality of men has been emerging. This paper discusses the prevalence of metrosexuality in the Philippines as a third-world country. A review of the emergence of metrosexuality through media in the West as well as in the East Asia showed how prevalent it is in particular areas. No researches about metrosexuality present in the third-worlds are yet conducted. So this paper aims to identify the emergence of metrosexuality in the Philippine media and advertisement through content analysis. It is later found out that metrosexuality now is also present even in the developing countries. This paper calls for more researches to be done regarding masculinity.
Details
| language |  | english |
| wordcount |  | 3946 (cca 11 pages) |
| contextual quality |  | N/A |
| language level |  | N/A |
| price |  | free |
| sources |  | 21 |
Table of contents
I. Introduction
II. Related Literatures
a. The Definition of 'Metrosexuals'
b. The ‘Metrosexuals’ in the Market and Advertisement Industry
III. Methodolgy, Results, and Discussions
a. Content Analysis of ‘For Him Magazines’ 2010-2011
b. Local Television Commercials
c. The Availability of Male Cosmetics in Local Stores
IV. Conclusion
V. References
Preview of the essay: The Evidence of Metrosexuality in the Philippine Market and Advertisement Industry
“The Evidence of Metrosexuality in the Philippine Market and Advertisement Industry” INTRODUCTION “Beauty is the quality or aggregate of qualities in a person or thing that gives pleasure to the senses or pleasurably exalts the mind or spirit.” - Merriam-Webster’s 11th Collegiate Dictionary Who does not want to possess such characteristics stated above? Not everyone could have wanted to achieve a pretty face or body, but most people desire to have one. Though ‘prettiness’ or ‘beauty’ cannot be quantified or measure, people provide contextual criteria of what is pretty from what is not. Depending on a context one may classify an individual to be pretty but others may not, and every judgment has a probable material basis which is shared by a group of people. Linguistically, the concept of ‘prettiness’ or ‘beauty’ is mostly applied only to women. Most society [especially the West] only fits the concept of ‘prettiness’ or ‘beauty’ to women, and it simply says that only women possess ...
... is not a society immune from these social trends. Every society’s conception of masculinity is susceptible to change, but still individuals subjecting to these changes are oftenly categorized and classified differently from other individuals. The emergence of metrosexuality is one of those trends, and no doubt, the study is able to show the evidences that this social change is leaving in the Philippine market and media.
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