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... quantity, quality, and their prices through newspapers, magazines, TVs, radios, and posters (Rijkens, 1992). However, advertising companies and firms face several unique problems while trying to make their products across their national boundaries. Despite the handwork of the advertising companies, legal environment is always a major factor that results to issues in the international market. (Jefkins, 2000)
Breadth and Scope of International Marketing Research
A marketing firm may employ marketing decisions across the national boundaries. International marketing acquires standardized approach to global markets and aims upon sameness, e.g. similarities in segments and consumers. The principles involve tracing various components of marketing the products to the global market
Parametri
| linguaggio |  | inglese |
| numero di parole |  | 2961 (ca. 8 pagine) |
| qualità del contenuto |  | N/A |
| livello di linguaggio |  | N/A |
| prezzo |  | gratis |
| bibliografia |  | 12 |
Sommario
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Anteprima della tesi: Breadth and Scope of International Marketing Research
Breadth and Scope of International Marketing Research International marketing management is a management whereby a marketing firm sets marketing principles on how to market the products to other countries. A marketing firm may employ marketing decisions across the national boundaries. International marketing acquires standardized approach to global markets and aims upon sameness, e.g. similarities in segments and consumers. The principles involve tracing various components of marketing the products to the global market (Eliasberg, 1997). Stephen (1993) confirmed that marketing research departments have to gather information on the global markets. This information include; country’s political stability, geographical characteristics, cultural attributes and taxation rates. This helps in accessing and identifying good foreign markets. Political stability, cultural and sociological climates are non-economic factors but can affect the division’s business. This can also affect the ecology, leisure time, safety, and then potential impact of the division’s business. Political instability ...... quantity, quality, and their prices through newspapers, magazines, TVs, radios, and posters (Rijkens, 1992). However, advertising companies and firms face several unique problems while trying to make their products across their national boundaries. Despite the handwork of the advertising companies, legal environment is always a major factor that results to issues in the international market. (Jefkins, 2000)
Tesi presente nelle categorie
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Studi Economici
/Vendita
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