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... factors than market growth and market share. Many more matrices and methods have been generated, considering more factors to make strategic decision. However, the matrix can be used as a good starting point for discussion in strategic planning sessions.
The Boston Consulting Group Matrix
This essay was prepared for a strategic management class which required us to expound on different frameworks. THe BCG Matrix is a simple tool to get a reading of the performance of one's business units in relation to their industry environment.
Details
| language |  | english |
| wordcount |  | 1522 (cca 4 pages) |
| contextual quality |  | N/A |
| language level |  | N/A |
| price |  | free |
| sources |  | 8 |
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Preview of the essay: The Boston Consulting Group Matrix
BOSTON CONSULTING GROUP (BCG) MATRIX The Boston Consulting Group, one of the world’s leading business consultancy firms was formed in 1963 by Bruce D. Henderson. One of its most valuable contributions to business planning and marketing management is its development of the BCG Matrix (developed in 1970), also widely known as the Growth – Share Matrix. The BCG Growth – Share Matrix is a helpful tool for management to assess the relative market position ...... factors than market growth and market share. Many more matrices and methods have been generated, considering more factors to make strategic decision. However, the matrix can be used as a good starting point for discussion in strategic planning sessions.
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Economics
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