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Capo /
... discussion concerning advertisement and manipulation. Researchers strongly assert in the first instance that ethics in marketing communications matters significantly. The other side of the coin downscales the essence of ethics and emphasizes on the responsibility of other various factors in consumer decision making like brand loyalty, price and convenience. The amount of pressure that advertisement exerts on consumers is only but one side of the story. The other side may strongly blame the lack of moral subservient on the side of consumers.
Advertising: Information or Manipulation?
The paper presented here will carefully examine whether advertising is aimed at provision of information to the general public and passing useful information to the customers or just to manipulate them and lure them into buying.
Parametri
| linguaggio |  | inglese |
| numero di parole |  | 2806 (ca. 8 pagine) |
| qualità del contenuto |  | N/A |
| livello di linguaggio |  | N/A |
| prezzo |  | gratis |
| bibliografia |  | 5 |
Sommario
nessuno
Anteprima della tesi: Advertising: Information or Manipulation?
Running head: ADVERTISING Advertising: Information or Manipulation? Abstract Is advertising the definitive way to make us informed in our daily decision making or is it just an exceptionally authoritative kind of mass deception that companies use to persuade their consumers and prospects into buying their services or products that they (buyers) do not need? In the global market, consumers have been exposed to ever ever-increasing amounts of advertising message. Consequently, the openings geared towards advertisement by firms have been on the rise to make sure that the buyers get the information. The paper presented here will carefully examine whether advertising is aimed at provision of information to the general public and passing useful information to the customers or just to manipulate them and lure them into buying. Introduction Advertising can be used interchangeably with ...... discussion concerning advertisement and manipulation. Researchers strongly assert in the first instance that ethics in marketing communications matters significantly. The other side of the coin downscales the essence of ethics and emphasizes on the responsibility of other various factors in consumer decision making like brand loyalty, price and convenience. The amount of pressure that advertisement exerts on consumers is only but one side of the story. The other side may strongly blame the lack of moral subservient on the side of consumers.
Tesi presente nelle categorie
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Studi Economici
/Vendita
/Commenti
nessuno