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... interesting to work on new marketing strategies towards small children and tweens. More than the form, content, and aesthetics of the new marketing methods, the definition of and methods to reach the target group(s) for, as in this case, KidsLink is going to be always a new area to focus on. What is certain is that the children and tweens are going to stay as a group of consumers – who significantly have a role to play in the family consumption decision making pattern.
KIDSLINK: MOBILE PHONE FOR TWEENS
This is a research paper on Kidlink company which is a leading designer, manufacturer and distributor of mobile phones intended for tweens.
Details
| language |  | english |
| wordcount |  | 1881 (cca 5 pages) |
| contextual quality |  | N/A |
| language level |  | N/A |
| price |  | free |
| sources |  | 21 |
Table of contents
Introduction 1
Target market description 1
Maslow’s hierarchy of needs 2
The factor of personality 3
The factor of perception 5
Conclusion 6
References: 7
Preview of the essay: KIDSLINK: MOBILE PHONE FOR TWEENS
KIDSLINK: MOBILE PHONE FOR TWEENS Introduction A privately held company with headquarters in Sydney, Caring Mobile, Inc. is a leading designer, manufacturer and distributor of mobile phones intended for tweens. KidsLink, their prime product, is a multi-media hand phone with full color screen, customizable ringtones and wallpaper, and built in camera, enabling children to make calls, send SMS, play games, take pictures, listen to MP4, and even watch video. Lightweight and small, this hand phone is currently sold at average price of US$99 per unit. The system has built in ...... interesting to work on new marketing strategies towards small children and tweens. More than the form, content, and aesthetics of the new marketing methods, the definition of and methods to reach the target group(s) for, as in this case, KidsLink is going to be always a new area to focus on. What is certain is that the children and tweens are going to stay as a group of consumers – who significantly have a role to play in the family consumption decision making pattern.
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