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... efficiency amongst team members. The third step involves gathering the support of as many people as possible. All stakeholders in the change management process need to know the essentials and feel like they’re part of the team. The process of change involves substantial communication and encourages feedback and support from both the people and their leaders. It also involves recognizing employees and their contribution to team work. It’s crucial to create quick wins that serve as milestones to change management completion. The change management process should also be executed in phases that represent manageable initiatives. Throughout the process, determination and persistence should be fostered. Change should be woven to the culture of the organization so that strategies and policies can be created to improve and imbibe a culture that appreciates change into the organization (Kotter 1996).
THE COMPETITION STRATEGIES BETWEEN CABLE TELEVISION AND DIRECT BROADCAST SATELLITE IN VIETNAM: A MANAGERIAL PERSPECTIVE
This study is important because it is important to evaluate the competition strategies between cable television and direct broadcast satellite in Vietnam.
Parametri
| linguaggio |  | inglese |
| numero di parole |  | 6819 (ca. 19 pagine) |
| qualità del contenuto |  | N/A |
| livello di linguaggio |  | N/A |
| prezzo |  | gratis |
| bibliografia |  | 41 |
Sommario
Chapter 1 2
INTRODUCTION 2
Background 2
Statement of the Problem 3
Objectives of the Study 3
Importance of the Study 3
Methodology 4
Chapter 2 5
REVIEW OF LITERATURE 5
Introduction 5
Customer Care and Value 6
Continuity Marketing Programs 12
One-to-one Marketing 13
Partnering Programs 14
Organization Development and Change Management 16
Types of Change 17
Change Managers 20
People and Change 21
Implementing Change 22
REFERENCES 23
Anteprima della tesi: THE COMPETITION STRATEGIES BETWEEN CABLE TELEVISION AND DIRECT BROADCAST SATELLITE IN VIETNAM: A MANAGERIAL PERSPECTIVE
THE COMPETITION STRATEGIES BETWEEN CABLE TELEVISION AND DIRECT BROADCAST SATELLITE IN VIETNAM: A MANAGERIAL PERSPECTIVE Chapter 1 INTRODUCTION Background The pioneer in cable television in Vietnam was a partnership between a Ho Chi Minh City-based tourism company and Vietnam Television, a national broadcaster. This company was named as Saigontourist Cable Television Company (SCTV) and was not really a success at the start since the local people were hesitant to shift from regular television to cable television. After so many years the company was able to capture 300,000 subscribers and the company earned VND20 billion to VND26 billion which is equivalent to US$1.14 million to US$1.48 million from monthly subscriptions excluding advertising. (http://english.vietnamnet.vn/biz/2009/01/823141/) After that, other cable companies appeared. Furthermore, the state- owned Vietnam Posts and Telecommunications Group invested $200 million in the country for the first satellite company known as VINASAT-1 and in collaboration with Vietnam Multimedia Corporation, it provided digital and satellite television services. As the economy progresses in Vietnam, the demand for ...... efficiency amongst team members. The third step involves gathering the support of as many people as possible. All stakeholders in the change management process need to know the essentials and feel like they’re part of the team. The process of change involves substantial communication and encourages feedback and support from both the people and their leaders. It also involves recognizing employees and their contribution to team work. It’s crucial to create quick wins that serve as milestones to change management completion. The change management process should also be executed in phases that represent manageable initiatives. Throughout the process, determination and persistence should be fostered. Change should be woven to the culture of the organization so that strategies and policies can be created to improve and imbibe a culture that appreciates change into the organization (Kotter 1996).
Tesi presente nelle categorie
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Studi Economici
/Amministrazione
/Amministrazione Strategica
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Studi Economici
/Vendita
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Scienze Di Studi umanistici
/Comunicazione
/Commenti
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