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Capo /
... horizontal integration which occurs across the marketing mix like finance, products and distribution. IMC increases profits in that, effectiveness is maintained and a unified message has a bigger impact that myriad disjoint messages.
Marketing a case study at Edgells Company
Edgells Company is a large company that has been in existence since 1892 and has several outlets worldwide.It deals with production of canned and frozen vegetables.
Parametri
| linguaggio |  | inglese |
| numero di parole |  | 1516 (ca. 4 pagine) |
| qualità del contenuto |  | N/A |
| livello di linguaggio |  | N/A |
| prezzo |  | gratis |
| bibliografia |  | 3 |
Sommario
Key considerations
Key assumptions
Price objectives
Promotion objective
Factors affecting promotion
References
Anteprima della tesi: Marketing a case study at Edgells Company
Marketing a case study at Edgells Company Key considerations This is a large company that has been in existence since 1892 and has several outlets worldwide. The company targets all groups of people as it is producing canned and frozen vegetables. The report will therefore aim combined target market. The company is convenient in shopping as one can shop online after identifying the product he needs. Key assumptions ...... horizontal integration which occurs across the marketing mix like finance, products and distribution. IMC increases profits in that, effectiveness is maintained and a unified message has a bigger impact that myriad disjoint messages.
Tesi presente nelle categorie
/
Studi Economici
/Vendita
/Commenti
nessuno