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A product is anything that can be offered to a market for attention, acquisition, use or consumption and that might satisfy a want or need. Products include more than just tangible goods. Broadly defined, products include physical objects, services, events, persons, places, organizations, ideas or mixes of these entities. Products are classified in two:- Consumer products and industrial products.
a) Consumer products
Products bought by final consumer for personal consumption which include
• Convenience goods
• Shopping product
• Specialty product
• Unsought product
b) Industrial products
Are those purchased for further processing or for use in conducting a business.
Service is an act that consists of activities, benefits or satisfactions offered for sale that are essentially intangible and ...
... it(message source).
4) Select the communications channels
Selecting efficient channels to carry the message becomes more difficult as channels of communications become fragmented and cluttered.
Communication channels may be personal and non –personal.
Personal Communications channels
Involves two or more persons communicating directing face to face, person to audience, over telephone or through email.
Non personal communications channels
Are communication directed to more than one person and include media, sales promotion, events and publicity.
5) Establish the total marketing communication Budget
Difference between products and services and the associated marketing challenges it posses the marketers.
The paper has pointed Difference between products and services and the associated marketing challenges it posses the marketers.
Details
| language |  | english |
| wordcount |  | 3085 (cca 8.5 pages) |
| contextual quality |  | N/A |
| language level |  | N/A |
| price |  | free |
| sources |  | 6 |
Table of contents
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Preview of the essay: Difference between products and services and the associated marketing challenges it posses the marketers.
Difference between products and services and the associated marketing challenges it posses the marketers.A product is anything that can be offered to a market for attention, acquisition, use or consumption and that might satisfy a want or need. Products include more than just tangible goods. Broadly defined, products include physical objects, services, events, persons, places, organizations, ideas or mixes of these entities. Products are classified in two:- Consumer products and industrial products.
a) Consumer products
Products bought by final consumer for personal consumption which include
• Convenience goods
• Shopping product
• Specialty product
• Unsought product
b) Industrial products
Are those purchased for further processing or for use in conducting a business.
Service is an act that consists of activities, benefits or satisfactions offered for sale that are essentially intangible and ...
... it(message source).
4) Select the communications channels
Selecting efficient channels to carry the message becomes more difficult as channels of communications become fragmented and cluttered.
Communication channels may be personal and non –personal.
Personal Communications channels
Involves two or more persons communicating directing face to face, person to audience, over telephone or through email.
Non personal communications channels
Are communication directed to more than one person and include media, sales promotion, events and publicity.
5) Establish the total marketing communication Budget
Essay is in categories
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Economics
/Marketing
/Comments
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