ANALYSIS OF THE STRATEGIES ADOPTED BY TELKOM KENYA IN RESPONSE TO COMPETITION
The paper has Analyzed of the Strategies Adopted By Telkom telecommunication industry to Response to the Competition by other industries.
Parametri
| linguaggio |  | inglese |
| numero di parole |  | 12249 (ca. 34 pagine) |
| qualità del contenuto |  | N/A |
| livello di linguaggio |  | N/A |
| prezzo |  | gratis |
| bibliografia |  | 32 |
Sommario
ABSTRACT 1
CHAPTER ONE 5
1.0 INTRODUCTION 5
1.1 Research Background 5
1.2 Statement of the Problem 7
1.3 Research Questions 8
1.4 Objective of the Study 8
1.5 Significance of the Study 8
1.6 Scope of the Study 9
CHAPTER TWO 10
2.0 LITERATURE REVIEW 10
2.1 Introduction 10
2.2 Levels of Strategy 11
2.2.1 Strategic CRM (Customer Relations Management) 12
2.3 Environment and its Challenges 12
2.4 Competitive Strategy 13
2.5 Competitive Advantage 14
2.5.1 Resources and Capabilities 15
2.5.2 Cost and Differentiation Advantage 16
2.5.3 Value Creation 16
2.6 Conceptual Framework 17
2.6.1 Generic Strategies 17
2.5.2 Strategic Merger 18
2.5.3 Overall Cost Leadership Strategy. 18
2.5.4 Differential Strategy. 18
2.5.5 Focus Strategy 18
2.7 Operationalization 19
2.7.1 Cost Leadership Strategy Parameters 19
2.7.2 Differentiation Strategy Parameters 20
2.7.3 Focus strategy parameters 21
CHAPTER THREE 22
3.0 RESERCH METHODOLOGY 22
3.1 Introduction 22
3.2 Research Design 22
3.3 Study Population 22
3.3.1 Sampling Techniques 23
3.3.2 Sample Size 23
3.4 Data Collection Method 23
3.5 Data Analysis 24
CHAPTER FOUR 25
4.0 DATA FINDINGS, ANALYSIS AND PRESENTATION 25
4.1 Introduction 25
4.2 Demographics 25
4.2.1 Years in Service 25
Anteprima della tesi: ANALYSIS OF THE STRATEGIES ADOPTED BY TELKOM KENYA IN RESPONSE TO COMPETITION
ANALYSIS OF THE STRATEGIES ADOPTED BY TELKOM KENYA IN RESPONSE TO COMPETITION ABSTRACT Kenya’s telecommunication industry has continued to give guidelines on the expected standards to which the various telecommunication companies should adhere to. This classification by the telecommunication companies has brought in application of generic competitive strategies. Some studies reveal that a telecommunication’s competitive strategy influences its development practices. This research study sought to establish the managers’ perception towards the range of strategies being adopted by the telecommunication industry players in Nairobi as well as the factors that influence the challenges in its implementation. Specifically the study explored the following questions (i) what is the managers perception regarding the current level of competition in the Telecommunication industry? (ii) What is the level of managers’ awareness regarding the actions of their competitors in Telecommunication Industry? (iii) What are the ranges of strategies that have been adopted in response to competitors’ actions? The study used descriptive survey to assist the researcher in identifying the generic strategies employed by Telkom Kenya in Nairobi. The population under study comprised of all the main three Telkom regions in Kenya using convenience sampling. The study mainly ...
... Telecommunication Industry. These were cash flow problems, lack of full management support, and political instability. Inconsistent customer tastes was also a key factor. In responding to these challenges, it can be concluded that the cost involved in countering competition was considered as the most important factor while location and environmental factors are also important.
5.6 Suggestions for Further Research
The researcher highly recommends for a synthesis of study, that would focus on individual variables of Porter’s Generic Framework e.g. cost leadership or product differentiation. If a future researcher were to look at these variables separately, then the findings would yield very valuable results on competitive advantage strategies in Telkom Kenya.
Tesi presente nelle categorie
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Studi Economici
/Business internazionale
/Commenti
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