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COMMUNICATION AND SOCIAL INFLUENCE
This essay is about communication and social influence.Social influence is the efforts by one or more individuals to change the attitudes, beliefs, perceptions or behaviours of one or more others.It talks about types of influences and their principals.
|language || ||english
|wordcount || ||2450 (cca 7 pages)
|contextual quality || ||N/A
|language level || ||N/A
|price || ||free
|sources || ||6
Table of contents
COMMUNICATION AND SOCIAL INFLUENCE 1
Types of Influence 1
Effects of Conformity on such Persons 2
The underlying principles (Cialdini) 3
Significance of the Definition 4
Types of Groups 5
a) Learning Groups 6
How Groups Develop 6
Preview of the essay: COMMUNICATION AND SOCIAL INFLUENCE
Types of Influence
a) Conformity- A type of social influence in which individuals change the attitudes or behaviour in order to adhere to existing social norms. When social psychologists talk of conformity, they refer to the tendency for people to change their perceptions, opinions, and behaviour in ways that are consistent with group norms.
People understandably have mixed feelings about conformity. After all, some degree of conformity is essential if individuals are to coexist peacefully, as when people assume their rightful place in a ...
... to reconcile the conflicts that emerged during storming and develop a common sense of purpose and perspective. They establish norms and roles and begin to feel more commitment to the group.
• Performing. Members try to perform their tasks and maximize the group’s performance. They operate within their roles in the group and try to solve problems to allow them to achieve their shared goals.
• Adjourning. Members disengage from the group, distancing themselves from the other members and reducing their activities within the group. This may occur if members believe that the benefits of staying in the group no longer outweigh the costs.
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