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high and low involvement decision making
Online marketers affect the consumers decision making concepts. the decisions depend on high and low involvement. explain what these are in terms of online marketing?
|language || ||english
|wordcount || ||836 (cca 2 pages)
|contextual quality || ||N/A
|language level || ||N/A
|price || ||free
|sources || ||0
Table of contents
1. High involve,ent choice process
2. Low involvement choice process
Preview of the essay: high and low involvement decision making
High Involvement Choice process 1. Products in this group are often complicated, expensive, infrequently purchased and highly differentiated—cars, vacation packages and high-end stereo equipment. Consumers invest time and effort to gather information and form opinions ...
... than the history of past purchases, and this method has clear restrictions. Online marketing provides powerful new tools to address buyers, but using the right tool for the job at hand remains as important as ever.
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