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The paper is Consumer Behaviour.The study involves analyzing characters of individual consumers like demographics as well as behavioural variables in attempting to comprehend the needs of consumers.
|language || ||english
|wordcount || ||2292 (cca 6.5 pages)
|contextual quality || ||N/A
|language level || ||N/A
|price || ||free
|sources || ||10
Table of contents
Consumer Behaviour 2
Executive summary 2
An Introduction to your chosen brand/product 3
The main users and the profile of these customers 3
The key factors influencing consumer behaviour for this product / brand 3
Characteristics of consumer shopping behaviour 4
Experimenting marketing behaviour 4
Analyse, evaluate and interpret consumer behaviour models and theories 6
Preview of the essay: Consumer Behaviour
Consumer behaviour entails studying when, why, where, what and how consumers buy or do not buy a product or use a service. It mixes aspects from sociology, psychology, anthropology as well as economics. As Schiffman and Kanuk (2007) explain, consumer behaviour tries to comprehend the consumer decision making processes, as an individual and also as a group. The study involves analyzing characters of individual consumers like demographics as well as behavioural variables in attempting to comprehend the needs of consumers. At the same time, it attempts to examine the influences that consumers’ gets from other groups like ...
... should continue to use high technology to improve their products (fast cars) and the process in which the products are manufactured. The quality and safety of cars should continue to be improved tremendously in order to attract more customers who are willing to pay a lot of money for better and safer fast cars.
We conclude that Customers currently are shopping for quality and luxuries so that they can enhance their quality of life. Many companies have thus taken up to offer high premium products to consumers who value quality and value than price.
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