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Marketing James Patterson

The essay describes a research on positive and negative business lessons one can get by analyzing the Harvard case "Marketing James Patterson".

Details
language english
wordcount 1291 (cca 3.5 pages)
contextual quality N/A
language level N/A
price free
sources 1
Table of contents

1) Ten positive business lessons.
2) Ten negative business lessons.

Preview of the essay: Marketing James Patterson

Marketing James Patterson 10 Positive Marketing and Business Lessons
1. Promotion of his titles in an unusual for publishing business way. He used the following marketing tools: TV advertising, billboards, contests – tools more often used for supermarket products than books. Such mass, emotionally charged advertising attracted readers' attention to his titles and distinguished them from the others.
2. Manager should ...





... The serious flaw is not handling and promoting personal web-site, which has become an important promotional source nowadays. Website can be easily updated and contain the most current information on the author, latest publications, latest appearances, awards, events. It can bring the best feedback from the audience and also become another source of revenue (selling e-books).
Essay is in categories

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Economics
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Public Relations
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Economics
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Marketing
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Economics
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Management
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Strategic Management
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Economics
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Management
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Project Management
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