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... ability to perform business. Examples of micro environment elements are: pricing, suppliers, customers, political demographic and legal factors. This is generally achieved through SWT analysis. By assessing organization strength and weaknesses and looking at current opportunities and threats one can devise an e-marketing strategy that can improve the organization bottom line
DISCUSS E-MARKETING AS A CURRENT TREND IN MARKETING COMMUNICATION
This essay discusses on E-Marketing and the differences between it, E-Business and E-Commerce giving out its advantages and disadvantages, the effects of E-marketing on industries. The paper has also highlighted on geo targeting and E-Marketing plan
Details
| language |  | english |
| wordcount |  | 1448 (cca 4 pages) |
| contextual quality |  | N/A |
| language level |  | N/A |
| price |  | free |
| sources |  | 2 |
Table of contents
1.0 INTRODUCTION 1
1.1 E-BUSINESS 1
1.2 DIFFERENCE BETWEEN E-BUSINESS, E-COMMERCE AND E-MARKETING 1
1.3 DIFFERENCE BETWEEN E-MARKETING AND INTERACTIVE MARKETING 1
1.3.1 Advantages of e-marketing 1
1.3.2 Disadvantages of e-marketing2
1.4 SECURITY CONCERNS IN E-MARKETING 2
1.5 EFFECTS OF E-MARKETING INDUSTRIES 3
2.0 E-BUSINESS 3
2.1 DIFFERENCE BETWEEN E-MARKETING AND TRADITIONAL MARKETING 4
3.0 GEO TARGETING 4
4.0 E-MARKETING PLAN 6
5.0 REFERENCES 6
Preview of the essay: DISCUSS E-MARKETING AS A CURRENT TREND IN MARKETING COMMUNICATION
DISCUSS E-MARKETING AS A CURRENT TREND IN MARKETING COMMUNICATION 1.0 INTRODUCTION E-marketing- is a subject of e-business that utilizes electronic medium to perform marketing activities and achieves desired marketing objectives for an organization -Internet marketing and mobile for example is all a form of e-marketing 1.1 E-BUSINESS E-business means utilizing electronic medium in every day business activities. There are several levels of involvement in when ...... ability to perform business. Examples of micro environment elements are: pricing, suppliers, customers, political demographic and legal factors. This is generally achieved through SWT analysis. By assessing organization strength and weaknesses and looking at current opportunities and threats one can devise an e-marketing strategy that can improve the organization bottom line
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Economics
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