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RED BULL MARKETING PROGRAM
This essay has described the Red Bulls marketing program in terms of how it contributes to the brands equity and it has also analyzed on the program strengths and weaknesses. Finally it looks at how Red Bull maintains its marketing momentum.
|language || ||english
|wordcount || ||3553 (cca 10 pages)
|contextual quality || ||N/A
|language level || ||N/A
|price || ||free
|sources || ||0
Table of contents
1.0 DESCRIPTION OF THE RED BULL MARKETING PROGRAM 1
1.1 STRENGTH AND WEAKNESS OF RED BULL MARKETING PROGRAM 7
1.2 MAINTAINING MARKETING MOMENTUM 8
Preview of the essay: RED BULL MARKETING PROGRAM
RED BULL MARKETING PROGRAM 1.0 DESCRIPTION OF THE RED BULL MARKETING PROGRAM The marketing of red bull lies mainly on the strategy that is convincing on the consumers. The company initially did not rely very much on the modern methodologies of marketing of their products. Since its introduction in 1987 in Australia, the red bull marketing process depended on the encouragement strategy to the consumers to try the product and realize the power and the uniqueness within it by themselves. While the marketing management was aware of the big transition that can arise from the testimonies of their consumers, the marketing efforts on red bull was geared towards getting more and more person to buy the product so as to serve as means of marketing message dissemination mean. Despites the growth of red bull sales in Australia, the production of the commodity was also expanding requiring the expansion of the market. The marketing of red bull adopted the marketing strategy which even today proves its self as unique among try the numerous ...
... has not been penetrative to the nutritional part in marketing processes. It is thus overt to say that if the red bull marketing enters in to serious involvement of in marketing the product as nutritional product, then, there is potential ability to attract more consumers from those malnutrition individuals as well as the convalescent. In order to maintain the market of red bull, advertising seems to be mandatory task. Through the use of advertising techniques especially of the modern type such as internet application, scores of people are reached. Following the stiff competitions from other competing companies as mentioned above, the red bull marketing strategies would requires to employ effective methods. Advertising would thus serve as the most effective way for speedy delivery of the new usages of red bull. Hence the claim that advertising establishes a wide consumer base but this has a fade impression on the minds of clients. The effectiveness of such methods needs to apply the mix of both direct experiences together with the convincing of words.
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