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MARKETING AUDIT SECTIONS FOR SLP04
Marketing audit sections for SLP04 as discussed in this essay is a marketing paper that evaluates the effectiveness of marketing promotional activities such as personal selling, advertising, sales promotion and methods of setting prices that are depended upon by an organization/ institution.
|language || ||english
|wordcount || ||2111 (cca 6 pages)
|contextual quality || ||N/A
|language level || ||N/A
|price || ||free
|sources || ||1
Table of contents
1.0 Introduction 2
1.1 Description of the sales force 2
1.2 Organization of the sales force 2
1.3 Morale, effectiveness and ability of the sales force 3
1.4 Training the sales force 3
1.5 Incentives for the sales force 3
1.6 Evaluation procedures for the organization 4
1.6.1 Evaluation Support Form 4
1.6.2 Counseling Sessions 4
1.7 Advertising 5
1.7.1 Advertising objectives of the organization 5
1.7.2 Advertising Message effectiveness 5
1.7.3 Themes, graphics and copy effectiveness 6
1.7.4 Advertising media used 6
1.8 Public Relations program 6
1.9 Sales Promotion 7
1.9.1 Sales promotion techniques 7
2.0 Marketing Audit Sections for SLP057
2.1 Price 8
2.1.1 How prices are set in the organization 8
2.1.2 The effect of price increase on the organizations profits 8
2.1.3 Temporary price promotions 8
2.2 Conclusions and recommendations 9
2.3 References 9
Preview of the essay: MARKETING AUDIT SECTIONS FOR SLP04
Marketing Audit Sections for SLP04 is a marketing module that requires the business students to evaluate the effectiveness of marketing promotional activities of an organization or an institution. Marketing promotional activities include personal selling, advertising, sales promotion and methods of setting prices that are used by the organization/ institution. This paper describes the areas of the Marketing Audit ...
... usually respond at the time when the promotion is on and stop after the end of the promotion. 2.2 Conclusions and recommendations Marketing promotional activities are important to the increases in profits of the organization. They form the basis with which marketing audits are made. Organizations should strive to meet all the requirement of the audit programs in marketing. They should have available information concerning personal selling activities, sales promotion activities, pricing and advertising. If these areas are well developed by the organization then good results will be achieved.
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