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Marketing plan for case study. Great for making your own marketing plan!
|language || ||english
|wordcount || ||2652 (cca 7.5 pages)
|contextual quality || ||N/A
|language level || ||N/A
|price || ||free
|sources || ||4
Table of contents
CURRENT MARKETING COMMUNICATION 4
SITUATIONAL ANALYSIS 6
MARKETING COMMUNICATION OBJECTIVES 9
MARKETING COMMUNICATION STRATEGIES 11
MARKETING COMMUNICATION MIX 15
EVALUATION AND CONTROL 18
Preview of the essay: MARKETING
Dunkertons have made organic cider and Perry to Soil Association standards since 1988. They were the first in Herefordshire. Using a traditional press and mill, circa 1930, the cider is made to extremely high standards using time-honored methods. Dunkertons is a family company started in 1979 by Susie and Ivor Dunkertons.
Dunkertons is focused to provide the public with ...
... whether the consumer can recall the brand, be it a prompted or unprompted recall.
With the help of graph above the marketing manager will be able to evaluate that how much the company is able to achieve its marketing and communication objectives at the end of the year which are set above.
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