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Business Consumerism and Customers Relations
Discussed in this essay are the significance of the customers in any business establishment, the nature of consumerism, roots of customer loyalty, etc.
|language || ||english
|wordcount || ||4711 (cca 13 pages)
|contextual quality || ||N/A
|language level || ||N/A
|price || ||free
|sources || ||2
Table of contents
WHO OR WHAT IS A CUSTOMER? 1
WHY CUSTOMERS PATRONIZE CERTAIN STORES 4
ROOTS OF CUSTOMER LOYALTY 5
UNETHICAL PRACTICES OF SOME SALESPEOPLE 9
WORKS CITED 10
Preview of the essay: Business Consumerism and Customers Relations
BUSINESS CONSUMERISM AND CUSTOMERS RELATIONS Overview Time was when the business firm’s basic philosophy was anchored on product-orientation. Today, it has been substituted by another kind of orientation: customer orientation. In other words, the concept of regard for customers must be the key to good customer relations and ultimately to the success of the business enterprise. It does away with the phrase and concept, “business is people”. There is no business without people; and there are no people without sentiments, hopes, aspirations, and desires. The Place of the Consumer Adam Smith more than two hundred years ago stated in clear and unmistakable terms the place of the consumer in economic society. He said, “Consumption is the sole end and purpose of all production; and the interest of the producer ought to be attended to only so far as it may be necessary for promoting that of the consumer. . .” The consumer is one who utilizes the product; the customer is one who buys the product. Thus, not infrequently, these two terms are interchanged for one another. The customer serves as the instrument by which consumers make their wishes known. He gets the ...
... word or two of advice, gave him every reason to feel elated. He had the feelings of being an important customer.
Even when he told the saleslady that he was not intending to buy a refrigerator then but merely happened to pass by, the saleslady did not lose any interest in explaining the advantages of owning an 8.5 cubic foot refrigerator. Again, the customer offered the explanation that even if he wanted to buy cash with him. All he had was a checkbook. The saleslady was more than willing to accept his check as payment for the refrigerator. That clinched the sale.
Essay is in categories
Business consumerism is a nice topic of discussion., The author discussed the topic like a pro.