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Marketing - Nestlé
Nestlé, the global nutrition, health and wellness company, was established in 1866. The company is headquartered in Vevey Switzerland (Wikipedia, 2010). Henri Nestlé who developed the first milk food for infants in 1867 and saved the life of a neighbor’s child, is the founder of Nestlé (Nestlé, 2010). Peter Brabeck-Letmathe is the currently chairman and Paul Bulcke is the Chief Executive Officer of Nestlé. As a global company, Nestlé provide a wide range of products containing coffee, bottled water, other beverages, chocolate, ice cream, infant foods, performance and healthcare nutrition, seasonings, frozen and refrigerated foods, confectionery and pet food (Wikipedia, 2010). According to the products making by Nestlé, target customers seem to be wide exceedingly including people who have little babies, the youth, people who like dessert and even people who have pets.
Details
| language |  | english |
| wordcount |  | 2461 (cca 7 pages) |
| contextual quality |  | N/A |
| language level |  | N/A |
| price |  | free |
| sources |  | 5 |
Table of contents
Introduction 3
1.0 Marketing Concept 3
1.1 Needs, Wants, and Demands 3
1.2 Products 4
1.3 Market 4
2.0 Societal Marketing Orientation of Nestlé 4
3.0 Macro (external) Environment for Nestlé 5
3.1 Demographics 5
3.2 Competition 5
3.3 Economic 6
3.4 Technological 6
3.5 Political and Legal 6
3.6 Social and Culture 6
4.0 Micro (Internal) Environment for Nestlé 7
4.1 Production Facilities 7
4.2 Personnel 7
4.3 Finances 7
4.4 Location 7
4.5 Research & Development 7
4.6 Company Image 8
5.0 Marketing Information System 8
6.0 Marketing Research Types 8
7.0 Target Market Strategy 9
7.1 Selecting Target Markets 9
7.2 Targeting the Market 9
8.0 Positioning 9
9.0 Marketing Mix 10
9.1 Product Strategy 10
9.2 Price Strategy 10
9.3 Placement Strategy 11
9.4 Promotional Strategy 11
Conclusion 12
Bibliography 12
Preview of the essay: Marketing - Nestlé
Nestlé, the global nutrition, health and wellness company, was established in 1866. The company is headquartered in Vevey Switzerland (Wikipedia, 2010). Henri Nestlé who developed the first milk food for infants in 1867 and saved the life of a neighbor’s child, is the founder of Nestlé (Nestlé, 2010). Peter Brabeck-Letmathe is the currently chairman and Paul Bulcke is the Chief Executive Officer of Nestlé. As a global company, Nestlé provide a wide range of products ...
... of coffee, it will use free samples to let consumer know the good taste of the new product. Using the method, people can generate impulse buying, if they think the new taste is good.
Public Relation Tools
The orientation of Nestlé is societal marking orientation. So, there is no doubt Nestlé must be have a perfect public relation. Nestlé focus on social issue and make contributions to society
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Economics
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