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Advertising in Our Modern Society
Advertising serves as the backbone of business. Without it, a particular business product or service is bound to fail in gaining acceptance to consumers. But how far do business entities utilize this useful device? Are there ethical dimensions touched upon in this subject? This essay answers these crucial questions.
|language || ||english
|wordcount || ||5737 (cca 16 pages)
|contextual quality || ||N/A
|language level || ||N/A
|price || ||free
|sources || ||6
Table of contents
THE GROWTH OF ADVERTISING 1
VALUES OF ADVERTISING 4
ADVERTISING AGENCIES 5
THE ETHICS OF ADVERTISING 8
UNETHICAL PRACTICES 9
WORKS CONSULTED 13
Preview of the essay: Advertising in Our Modern Society
ADVERTISING IN OUR MODERN SOCIETY It is said with increasing frequency and rightly so that man today cannot escape the impact of advertising. So pervasive is its scope that hardly is there anything that has not become the object of advertisement. Sometimes, advertisement is used as a means for looking for the services of domestic helpers, gardeners, laundry-women, drivers and others. In a few instances, the search for a spouse is facilitated by the advertising media.
THE GROWTH OF ADVERTISING Advertising has manifested itself in various ways, as for instance, by word of mouth when the criers of ancient Greece and Rome announced at the top of their voices the arrival of ships from distant lands; by display of goods in the windows of shops of merchants; by the use of signs, symbolic of the business of the artisan or merchant as a large clock in the place of a repairer or a large boot calling attention to the presence of a cobbler, and its growth an development paralleled that of mass production. When our economy was simple, production and distribution were simple, too. Consumers generally would got o the craftsman and order ...
... of many televiewers is the observation that many TV programs sponsored by business establishments consist of shows with a high degree of violence. In this connection the International Coalition on Television Violence (ICVE) has found over 900 scientific studies and reports from 22 different countries the harmful effects of violent TV and movie entertainment. The National Institute of Mental Health in the United States has determined that the evidence of harmful effects is “overwhelming”. The American Medical Association for its part has stated that TV violence is causing an epidemic of violence on young people.
Essay is in categories
Very academic in approach and can be used for researches in the university. Nice work.