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Herbal Garden Bangladesh Limited is a new company in Bangladesh with a new product, Herbal Cigarette that will be offered to the customers as substitute of Real Cigarette. The benefit of this product is it will be give the smoker real satisfaction of smoking without health hazard. We will import this Herbal Cigarette as an importer and distributor from National Botanical Institute of India and market to the six divisional cities. Our ultimate target is to capture 25% of targeted market share within 2 years, 50% within 4 years and 70% within 5 years and more.
As we know that smoking is injurious to health and environment. So the government is always against the companies to give advertisement in the mass media and offering the products to the underage or young people. But our products are examined and certified, by the medical personalities. They have recommended that Herbal Cigarettes are beneficial for health rather than causing any health hazards.
We are not only focused on profit but also aware of societal marketing. So our main objective is to earn profit providing satisfaction and value to customers. To reach our goal, we have taken lots of plan like evaluating current market situation, SWOT analysis, marketing strategies, including segmentation, targeting and positioning, advertising in different medias, channels of distribution, pricing, etc. moreover we will have a control team to monitor, evaluate and recognize the actual performance. Through these activities if they are properly implemented, we can achieve our goals.
|language || ||english
|wordcount || ||4664 (cca 13 pages)
|contextual quality || ||N/A
|language level || ||N/A
|price || ||free
|sources || ||0
Table of contents
Executive Summary 2
Current Market Situation 3
About Herbal Cigarettes 4
The History of Herbal Cigarettes 5
Some basic features of Herbal Cigarettes 5
SWOT Analysis 6
Objectives and Issues 8
Marketing Strategy 9
Market Segmentation 9
Target Marketing 9
Market Positioning 10
Product Line of Herbal Cigarettes 11
Advertisement and Sales Promotion 12
o Newspaper Advertisement: 12
o Television: 13
o Billboards, Neon Signs, Large TV Screens: 13
o Car and Vehicle Advertisements: 13
o Mobile team/ Mobile meeting: 13
o Awareness Messages: 14
Action Programs 14
Recruitment of Sales Force 14
Channels of Distribution: 15
o Manufacturer: 15
o Importer and Head Distributor: 16
o Wholesaler: 16
o Jobber: 16
o Retailers: 16
o Consumers: 16
Preview of the essay: herbal cigarete
At present there are few companies that are producing good quality tobacco and cigarettes. Among the companies British American Tobacco Company (BATB), Akij Tobacco, Vorosha Tobacco, etc producing the maximum quantity of cigarettes. They have a wide range of products or we can say that they have a wide product lines. For example in case of BATB, their product lines include Benson & Hedges, 555, Gold Leaf, Star, etc are some of the brands.
When it comes to the smokers, they choose between the brands as they feel soothing in particular brands. In the last decade or so, the company expanded and they give a high proportion of their sales revenue as tax to the local government.
As it is also seen that the number of smokers in Bangladesh increased dramatically, especially the young people and those who are middle aged, indulge into smoking habits.
Although the cigarette manufacturing companies gave the message on their products label or the packets and in other advertisements ...
... performance. Through these activities if they are properly implemented, we hope we can achieve our goals. In our Term paper we have already discussed everything about herbal cigarette. If we do all these things then the launch of Herbal Cigarette in our country will be a success. [pic][pic] ----------------------- Herbal Special: Our 'classic' herbal cigarette, made from a blend of herbs including Marshmallow, Red Clover and Rose. Guaranteed tobacco and nicotine free. Herbal Menthol: A specially blended herbal cigarette with a cool, refreshing menthol taste. Guaranteed tobacco and nicotine free. Herbal Classic: Made from a specially selected blend of herbs including Marshmallow, Red Clover and Rose, with the addition of Ginseng. Guaranteed Tobacco and Nicotine free. Herbal Vanilla: A specially blended herbal cigarette infused with a subtle vanilla flavor. Guaranteed tobacco and nicotine free. Herbal Clove:[?]?jö[pic][pic]hn'U[pic]#[?]?jx[pic][pic]?hhoöU[pic]mHnHu[pic][?]?jû[pic] hn'U[pic]%hhoöCJOJPJQJaJmHnHu[pic]#[?]?j}[pic]?hhoöU[pic]mHnHu[pic]j?hhoöU[pic] mH A specially blended herbal cigarette with a dark and spicy clove flavor. Guaranteed tobacco and nicotine free. Manufacturer Importer & Head Distributor Wholesaler Jobber Retailers Consumers
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