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This is a short essay on how marketing research is very important. It discusses the difference between primary and secondary data in terms of surveying the general population. Also it delves into the importance of surveys in general and how the everyday person can really effect a marketing strategy if they simply do not like the product, or worse if it is marketed in the wrong way.
|language || ||english
|wordcount || ||788 (cca 2 pages)
|contextual quality || ||N/A
|language level || ||N/A
|price || ||free
|sources || ||0
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Preview of the essay: Survey Says
Our first client is a small tools manufacturer. They have come up with a new device for sharpening high precision drill bits. The managers and developers are not too sure how this product will do, so they wanted a little information on what the potential users of tool would want before launching a huge training ...
... get people to go along with it and send it back, however, if they do turn it in, then the first ones to 100 would be used, that way you keep it random and not about the whole population of the US.
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