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Newspaper Industry Analysis

Over the past decade the newspaper industry in the US and UK has experienced several pressures from various areas and continues to keep changing at a fast pace. In the past 1 year, seven major US newspaper chains have declared bankruptcy and major city papers have shutdown (Kirchhoff, 2009). The US newspaper industry is going through the worst financial crisis with advertising revenues declining, readership habits changing and consumers turning to new free media for the latest. The purpose of this report is to assess the external environment for the newspaper industry, to evaluate its future and also recommend some measures to save this industry from declining. Causes for concern are related to significant technological shifts and changes in society that are disrupting the established business models for the industry.

language english
wordcount 2122 (cca 6 pages)
contextual quality N/A
language level N/A
price free
sources 11
Table of contents

1. Introduction 3

2. External environment for the newspaper industry 3
2.1 Macro environment 3
2.1.1 Political 3
2.1.2 Economic 4
2.1.3 Sociocultural 4
2.1.4 Technology 4
2.2 Industry environment 5
2.2.1 Bargaining power of Suppliers 5
2.2.2 Bargaining power of Buyers 6
2.2.3 Threat of entrants 6
2.2.4 Threat of substitutes 6
2.2.5 Industry rivalry 7

3. Industry’s prospects for the future 7

4. Recommendations & Conclusion 7

5. List of references 9

Preview of the essay: Newspaper Industry Analysis

The industry environment consists of several factors that affect its stability and growth. These environmental influences can be broadly classified into external and internal. External environment are factors that affect the industry beyond its own control and management. The External environment can ...

... newspaper; it is not feasible for them to access the digital and online media.
The real challenge is to have the right combination of paid content and new technology that could save the newspaper industry. The right mix is what will keep the younger generation glued on for more and the older generation subscribing for the daily.
Essay is in categories


Strategic Management


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