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Individual Change Management Plan
Tencent implement the business strategy: transforming main competitors’ successful products into Chinese Market with a few changes, and according to local customers’ practices, make some “differentiations” in internet products to keep the leading position among the competitors in China.
|language || ||english
|wordcount || ||3585 (cca 10 pages)
|contextual quality || ||N/A
|language level || ||N/A
|price || ||free
|sources || ||12
Table of contents
Executive Summary P.3
Implementation Plan P.6
Communication plan P.11
Potential Hindrance and Overcoming Resistance Strategy P.12
Change Management Plan’s Milestone, Measurement P.13
Risk Management P.16
Preview of the essay: Individual Change Management Plan
Tencent Holdings Limited (SEHK 00700) is the leading provider of Internet and mobile & telecommunications value-added services in China. Tencent Holdings Limited (“Tencent”) is a Chinese-Hong Kong based Corporate, which is providing value-added Internet, mobile and telecom services and online advertising under the strategic goal of providing users with "one-stop online lifestyle services" (www.tencent.com, viewed in 02, Apr.2011). Moreover, the internet policy of Chinese government caused that Tencent’s main competitors (Facebook & Twitter) cannot directly enter into Chinese Internet market. For these reasons, Tencent implement the business strategy: transforming main competitors’ successful products into Chinese Market with a few changes, and according to local customers’ practices, make some “differentiations” in internet ...
... next decade.
3. A clear & suitable business strategy that all staffs are acceptable and this business strategy is that we can see as the future development.
4. Removing obstacles & Potential Hindrance, and using communication strategy to help the change move forward.
5. Suitable rewarding system, and timely reward everyone who helps us to meet the short- term target.
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