pick category
All documents from essays.org are for research assistance purpose only. Do not present the material as your own work!
bookmark & share the essay...
All /
... marketers, because more and more consumers are involved in this consumer behaviour and it has been influencing our markets. Status consumption would become a significant component of marketing. In order to market a specific product or brand better by using status, those above suggestions might help marketers to complete the project in the future. The mainly available methods are identifying consumers’ status, developing brand value, offering relevant products for status consumption and regarding young consumer behaviour.
Discuss the concept of status consumption and how a marketer might be able to utilise status to market a specific brand or product type
Discuss the concept of status consumption and how a marketer might be able to utilise status to market a specific brand or product type.
Details
| language |  | english |
| wordcount |  | 2144 (cca 6 pages) |
| contextual quality |  | N/A |
| language level |  | N/A |
| price |  | free |
| sources |  | 13 |
Table of contents
none
Preview of the essay: Discuss the concept of status consumption and how a marketer might be able to utilise status to market a specific brand or product type
Discuss the concept of status consumption and how a marketer might be able to utilise status to market a specific brand or product type. In just over a decade, due to the development of living standard and globalization of markets, the consumer behaviour has been changing. One major difference that has been shown is more and more consumers start turning their purchasing pattern to status consumption. This phenomenon of consumption has already been focused and researched. The aim of this essay is to discuss the understanding of status consumption, and give emphasis to analyse how to use status to market a luxurious product or brand. ...... marketers, because more and more consumers are involved in this consumer behaviour and it has been influencing our markets. Status consumption would become a significant component of marketing. In order to market a specific product or brand better by using status, those above suggestions might help marketers to complete the project in the future. The mainly available methods are identifying consumers’ status, developing brand value, offering relevant products for status consumption and regarding young consumer behaviour.
Essay is in categories
/
Economics
/Marketing
/Comments
none