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Mayo’s International Marketing Department research objectives

Information is the key component in developing successful international marketing strategies for Mayo Clinic in various countries. Mayo’s International Marketing Department should analyze available secondary information as a useful first step. Information required ranges from the general statistical data to understand target market’s preferences in the healthcare industry to specific market information about media and other efficient means of delivering information to the target market for decisions about promotion.

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language english
wordcount 2138 (cca 6 pages)
contextual quality N/A
language level N/A
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Preview of the essay: Mayo’s International Marketing Department research objectives

Define the research problem and establish research objectives. Gather the relevant data from secondary or primary sources, or both. Information is the key component in developing successful international marketing strategies for Mayo Clinic in various countries. Mayo’s International Marketing Department should analyze available secondary information as a useful first step. Information required ranges from the general statistical data to understand target market’s preferences in the healthcare industry to specific market information about media and other efficient means of delivering information to the target market for decisions about promotion. To find out which countries value the US health ...





... stat- usa. gov STAT- USA/ Internet is clearly the single most important source of data on the Internet. STAT- USA, a part of the U. S. Department of Commerce’s Economics and Statistics Administration, produces and distributes at a nominal subscription fee the most exten-sive government- sponsored business, economic, and trade information databases in the world today, including the National Trade Data Bank, Economic Bulletin Board, and Global Business Procurement Opportunities. 2. www. trade. gov/ index. asp The Web site of the Commerce Department’s International Trade Administration provides export assistance, including information about trade events, trade statistics, tariffs and taxes, marketing research, and so forth.
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Economics
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Marketing
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