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DIGGERS INC MARKETING TECHNIQUES
A company or organization that practices market orientation aspect has the obligation to value customers and the customers’ needs. The application of this aspect can also lead to the renovation of a company’s business culture. The paper discusses on marketing techniques of diggers inc
|language || ||english
|wordcount || ||4162 (cca 11 pages)
|contextual quality || ||N/A
|language level || ||N/A
|price || ||free
|sources || ||4
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Preview of the essay: DIGGERS INC MARKETING TECHNIQUES
• Running head: DIGGERS INC MARKETING TECHNIQUES Market orientation is the mechanism of business reaction to the customer needs. The judgment taken by the business is based on the information about the client wants and needs rather than what the business see is good for the client (Little, 2005). Market orientation is also referred to as consumer focus or marketing model. With application of market orientation, a firm rotates its strategic judgments around the needs and wants of the aimed market, including the prospective customers. A company or organization that practices market orientation aspect has the obligation to value customers and the customers’ needs (Efthymios, 2003). The application of this aspect can also lead to the renovation of a company’s business culture. This marketing idea entail use of three vital procedures in being customer focused. Firstly the needs and wants of a potential client are researched and acknowledged. Secondly the research outcomes are considered by the marketers and the new products are manufactured based of what the customer want. Finally, client satisfaction is targeted after a public responsiveness and introduction of the new produce is made. Orientation of a market is characterized by ...
... communicative channel involves a live, immediate, and interactive relationship between persons. Personal selling leads to relationships. The listener feels obligated to respond to the salesman at least with a polite “thank you.” Children feel more welcome and perceived through personal communication with them thus promoting good communication. 5) Direct Marketing The alternatives are direct mail, Email, and telemarketing. In these cases the message is addressed to a specific person. The message can be customized. Even though mailing folders and email are normally standardized to gain efficiency. The message can be up to date. In case of telemarketing, message can be altered depending on the response (Efthymios, 2003). In the case of other alternatives subsequent communication can be altered depending on the response. This is due to increase in the connection ways between individuals.
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