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The Need for Strategic Management at General Motors

General Motors is involved with product development of hybrid cars in a way that it gain a competitive environment with other players in the field. This paper discusses on The Need for Strategic Management at General Motors

language english
wordcount 3495 (cca 9.5 pages)
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Preview of the essay: The Need for Strategic Management at General Motors

The Need for Strategic Management at General Motors General Motors (GM) is of the largest automakers in the world having been found way back in 1908. The company’s global headquarters are situated in Detroit and operates across more than 120 countries. It has a large pool of human resources, entailing more than 209,000 individuals in major areas of the world. General Motors and its strategic partners manufacture trucks and cars within over 31 countries. They also sell and service the produced vehicles whose brands include but not limited to: Daewoo, FAW, Chevrolet, Vauxhall, Cadillac, Opel, GMC, Isuzu and Wuling (Shamsie, 1). China is the company’s biggest national market closely followed by USA, Brazil and the United Kingdom. It has been a leader in global sales industry for about 76 years before overtaken by Toyota in 2007. Since then the company has struggled to gain its profitability. As a result, there is a need for new strategic management strategy approach to fully revive it. This paper will therefore present analysis of GM’s strategic ...

... more of a risk venture. Liquidation will be a good way of solving most of the company’s financial parts (Thomas, 10).
Finally, restructuring is desperately needed by GM for the purposes of reviewing the possibilities. The company has taken a big step backward over the past few years and surely, their must be a way of helping it reclaim its top position. This can only be achieved by considerable drastic changes within the company. Restructuring the pace of product development should be the beginning point. Additionally, the number of employees has to be reducing because instead of the company growing in profit, it is only growing in the size.
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Strategic Management


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