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grupo modelo

Grupo Modelo is one of the leading breweries in Mexico. Grupo Modelo was formed on March 8, 1922 and officially opened its first brewery three years later. Grupo Modelo’s corporate mission: "To produce, distribute and sell quality beer, at a competitive price, optimizing resources and surpassing customer expectations, in order to contribute to the economic and social development of Mexico."

language english
wordcount 3726 (cca 10 pages)
contextual quality N/A
language level N/A
price free
sources 14
Table of contents

Assignment Cover Sheet 1
Tittle 2
Table of contents 3
Introduction 4
1. Dominant business and economic characteristics of global beer industry 5
   1.1 Key success factors in global beer industry
   South Tangerang population 6
2. Strategic group map of the global beer industry 10
3. SWOT Analysis 12
4. International competition analysis 14
5. Problems and issues of Grupo Modelo’s managemenet 16
Conclusion 17
References 18

Preview of the essay: grupo modelo

1. Dominant business and economic characteristics of global beer industry

The global beer market reached a total value of $ 507 billion in 2008, an increase of 1.8% over 2007 (Beer industry outlook 2009). This is a very large industry which serves the country through its taxes, jobs, and purchases from other suppliers, its contribution to agriculture and more. The global market top ten brewing company by are as follows:
1. Anheuser-Busch/ In-Bev
2. SAB Miller
3. Heineken
4. Carslberg
5. Molson Coors Brewing Company (MCBC)
6. Grupo Modelo
7. Tsingtao Brewery
8. Beijing Yanjing
9. Femsa
10. Kirin
(Source: The Top 10 Brewing Company
Grupo Modelo flagship brand, Corona Extra is the fifth most popular beer brand in the world (annual report). In the early 21st century, some of the big companies started expanding abroad, using progressive consolidation which created high level of competition amongst the leading brands and a fight to gain the most market ...

... to achieve one of the largest brewers and also the international reputation and brand image for most of the company’s products offered.

Grupo modelo dominance in many foreign countries is achieved through the usage of exports and strategic alliances’ strategies. Therefore, those strategies have been the most effective strategies applicable for Grupo Modelo in expanding their market. As many competitors fiercely fight for the market share, Global Modelo must ensure that they remain competitive in the industry. In addition to the current strategies, Grupo Modelo should be more proactive in the merger and acquisition strategies especially with the one involving Inbev and Anheuser-busch.
Essay is in categories


International Business


Strategic Management


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