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Jet Blue Recovery Strategies
The essay on the Services Marketing course, evaluates recovery strategies of Jet Blue airlines after services collapse in February 2007.
|language || ||english
|wordcount || ||514 (cca 1.4 pages)
|contextual quality || ||N/A
|language level || ||N/A
|price || ||free
|sources || ||2
Table of contents
1. Jet Blue recovery strategies.
2. Analysis of the strategies.
Preview of the essay: Jet Blue Recovery Strategies
Evaluate JetBlue's recovery strategies. Service failure is inevitable in any service, even for the best of companies with the best of intentions, even for those with world-class service ...
... with their customers and therefore by implementing effective recovery strategy they had much more chances to succeed in their daunting task of gaining their customers' trust and loyalty back.
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