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NEW MEDIA AND INTERACTIVITY
Many scholars have observed that the term ‘interactivity,’ while frequently used in conjunction with the discussion of new media, is often either undefined or under-defined
|language || ||english
|wordcount || ||12019 (cca 34 pages)
|contextual quality || ||N/A
|language level || ||N/A
|price || ||free
|sources || ||40
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Preview of the essay: NEW MEDIA AND INTERACTIVITY
Some researchers have consciously attempted to make historical linkages between new media and old. For example, Leonhirth, Mindich, and Straumanis (1997) explored metaphors for the concept of the online mailing list comparing it to the telegraph, the round table, and the bonfire. But other authors have suggested that terms used to define new media are too dependent on old media forms. For example, Murray (1997) argued the term multimedia, which most authors use to mean the ‘digital integration of media types within a single technological system’ (Jankowski and Hanssen, 1996: 4), is a word with little descriptive power. Murray compared the word ‘multimedia’ as a descriptor of new technology to the term ‘photo- play’ which was used to describe early films. She suggested that such additive, catchall phrases are evidence that a medium is: ‘in an early stage of development and is still depending on formats derived from earlier technologies instead of exploiting its own expressive power’ (1997: 67). Williams, Stover and Grant (1994) defined new media as applications of microelectronics, computers, and telecommunications that offer new services or enhancement of old ones. Marvin (1988) also focused on the interplay between ...
... conventional wisdom presently is that something fundamentally and drastically new is happening, that is, the demographic changes are essentially transforming the society in extraordinary ways. Peering into a semiprecious stone ball, most observers have argued that the groups that are currently selected as the minorities are intended to become the new majority groups. In the middle of the twenty-first century, as they foresee, and possibly even sooner, the whites will turn out to be reduced to the minority status and the people of color will become the majority group. This, it is asserted, will have momentous implications for the countries political, social, as well as the cultural life.
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