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HISTORY OF PUBLIC RELATIONS
The essay looks into the vast history of public relations.
|language || ||english
|wordcount || ||7367 (cca 21 pages)
|contextual quality || ||N/A
|language level || ||N/A
|price || ||free
|sources || ||7
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Preview of the essay: HISTORY OF PUBLIC RELATIONS
HISTORY OF PUBLIC RELATIONS. INTRODUCTION Public relations practice is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics. This definition can apply to any sort of organization, commercial or non- commercial, anywhere in the world, it is worth remembering in its whole and in its parts. The three words deliberate, planned, and sustained are important. They mean that PR should not be haphazard but should have a well defined purpose. The PR programme should be planned not ‘played by ear’. And the PR effort should be continuous, not spasmodic – or even seasonal, which might be justified with an advertising campaign. It should be a sustained effort. It should not be what is sometimes called ‘a fire fighting exercises’ – that is, a rescue operation in times of trouble. A lot of trouble, such as public criticism, takeover bids or industrial strikes results from lack of information and understanding, which implies on the absence of the sustained PR effort. There have been cases of famous companies nearly being taken over because their shareholders did not realize how good these companies were, while strikes have occurred because workers have listened ...
... male and female, became more alike in their education, knowledge and skills. On the job, they became the promotional voice for thousands of public and private interests, performing a wide variety of communications functions aimed at persuading customers, employees, stockholders, taxpayers, investors, donors, legislators and others to support those interests.
Professional public relations will always be an imperfect “art,” depending as it does on imperfect information and imperfect relationships, but as I hope this modest history has shown it has served as a powerful voice not only for its employers but for the publics which it serves and with which it stands. As long as free enterprise drives the economies of progressive nations, professional public relations will continue to thrive and flourish.
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