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MARKETING CAMPAIGN (A CASE STUDY AT KENNETH COLE PRODUCTIONS INC.)
Kenneth Cole Productions has been in existent for the last 27 years . During this time, it has established itself as the market leader in shoes and accessories’ production. The paper has pointed out some of the market campaign strategy the campany has used.
|language || ||english
|wordcount || ||1754 (cca 5 pages)
|contextual quality || ||N/A
|language level || ||N/A
|price || ||free
|sources || ||6
Table of contents
EXECUTIVE SUMMARY 2
TYPE OF CAMPAIGN TO BE CARRIED OUT 4
FEATURES OF THE CAMPAIGN 5
PURPOSE OF THIS ADVERT 6
Preview of the essay: MARKETING CAMPAIGN (A CASE STUDY AT KENNETH COLE PRODUCTIONS INC.)
Kenneth Cole Productions has realized the need to expand on their women accessory segment of the market. This has been necessitated by the realization that the demand for the products is likely to fall given the economic situation if nothing is done. The idea is then to stimulate demand for these accessories so that they can move fast and the company will be able to expand on them. This is what the marketing campaign strategy ...
... use of the word hook and character hook advertisement campaign strategies. This means that the phrase and the character that has been selected for this campaign will appear in every campaign that is to be carried out for these accessories. This means that the adverts that will appear in the magazines, in TV’s and in billboards will feature the phrase and the character.
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