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ACCESSING THE IMPACT OF MARKETING PHILOSOPHY CASE STUDY OF EQUITY BANK IN KENYA.

This essay is aiming at identifying the reason behind rapid growth of equity bank in Kenya. To identify challenges facing equity bank and other financial institutions in Kenya. To identify impact of packaging in addressing consumer taste and preference. To enhance the development of entrepreneurial culture as a means of employment creation among low level and medium income households.

Details
language english
wordcount 4984 (cca 14 pages)
contextual quality N/A
language level N/A
price free
sources 4
Table of contents

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Preview of the essay: ACCESSING THE IMPACT OF MARKETING PHILOSOPHY CASE STUDY OF EQUITY BANK IN KENYA.

ACCESSING THE IMPACT OF MARKETING PHILOSOPHY CASE STUDY OF EQUITY BANK IN KENYA.
To identify the reason behind rapid growth of equity bank in Kenya.
To identify challenges facing equity bank and other financial institutions in Kenya.
To identify impact of packaging in addressing consumer taste and preference
To enhance the development of entrepreneurial culture as a means of employment creation among low level and medium income households.

CHAPTER ONE
1.1Introduction
Equity bank was started in 2001 and is governed by highly competent directors with a diverse set of skills and experience drawn from many business and economic sectors. Membership to the equity bank’s board is based on skills, experience, commitment and value that board members have to offer to steer forward the vision and mission of the bank.

The bank has 7 board committee ...





... the living standard and social economic status of the vulnerable low and middle income households. It is also evidenced that proper product development and backpacking, design and strategic thinking and positioning, competent human resource has greatly improve and enhanced the rapid growth of equity bank. The researcher anticipates that this research will be very useful to other financial institutions to emulate the marketing philosophy of equity bank to improve the social economic status of vulnerable low and medium income households.
Essay is in categories

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Economics
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Marketing
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Finance
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Banking
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