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Starbucks – Going Global Fast, Case Study

1. Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets. 2. What are the major sources of risk facing the company and discuss potential solutions. 3. Critique Starbucks’ overall corporate strategy. 4. How might Starbucks improve profitability in Japan?

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language english
wordcount 1634 (cca 4.5 pages)
contextual quality N/A
language level N/A
price free
sources 6
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Preview of the essay: Starbucks – Going Global Fast, Case Study

Starbucks – Going Global Fast, Case Study 1. Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets. Solution: Controllable elements The controllable elements that Starbucks has encountered in its entry to global markets are: a) Strong competition The international coffee market is a very competitive market. There are increasing numbers of competitors, such as full service restaurants and other coffee shops, entering the growing specialist coffee market in recent years. ...





... should set up a plant in Asia which would cut down operating costs, thereby cutting down the prices and getting an edge over its competitors.
b) Starbucks should expand its international market operations, so that they do not depend as much on the US market.
c) Starbucks should customize to local needs (wherever required) and not only follow its traditional culture as not all countries would accept the American Culture.

In my opinion, if the above three pronged growth strategy is followed, it would go a long way in improving Starbucks’ profitability in Japan.
Essay is in categories

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Economics
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Marketing
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Economics
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Management
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Operations Management
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