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STRATEGIC MARKETING PLANNING
This paper has discussed about strategic marketing planning whereby it has viewed the marketing planning process, organization mission, organizational strategy. The essay also looks at establishing marketing objectives, strategies, analyzing target market, developing a marketing mix and marketing plan.
|language || ||english
|wordcount || ||3133 (cca 8.5 pages)
|contextual quality || ||N/A
|language level || ||N/A
|price || ||free
|sources || ||0
Table of contents
1.0 DEFINITION 1
1.1 THE STRATEGIC MARKETING PLANNING PROCESS 1
1.2 DEFINING THE ORGANIZATIONAL MISSION 1
1.3 ESTABLISHING ORGANIZATIONAL OBJECTIVES 2
1.4 DEVELOPING ORGANIZATIONAL STRATEGY 4
1.5 ESTABLISHING MARKETING OBJECTIVES 5
1.6 DESIGNING MARKETING STRATEGIES 6
1.7 SELECTING AND ANALYZING A TARGET MARKET 7
1.8 DEVELOPING A MARKETING MIX 7
2.0 DEVELOPING THE MARKETING PLAN 8
2.1 CONCLUSION: 10
Preview of the essay: STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING 1.0 DEFINITION
a) Strategic marketing planning is the continuous process of developing and implementing marketing strategies to achieve specific marketing objectives, which is turn lead to the achievement of an organization’s overall objectives.
b) The process of strategic marketing planning includes six steps as shown.
1.1 THE STRATEGIC MARKETING PLANNING PROCESS c) The first three steps are important not only for the development of marketing strategies but also for guiding all departments in the organization, such as operations, personnel and finance.
d) These steps enable Top Level Managements to establish the direction for the entire organization. Then the mission, objective and strategy established at the top level provide the foundation for planning activities in each department.
e) The final three steps are necessary for ...
... will be more and more dependent on the development of long range plans.
CONCLUSION: This handout has briefly looked at six steps of the strategic marketing planning process which are:
• Organizational mission formulation;
• Development of organization objectives;
• Formulation of marketing strategy;
• Establishment of marketing objective; and
• Development of a marketing plan. The handout has thus shown that there is a strong linkage between marketing planning and corporate planning.
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