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This essay discusses on a marketing strategy that can be used to market a new product in the market that is a IPOD. It looks at various ways persuasion so as to catch up into the customer’s attention. It also analyses the major principles of persuasion
|language || ||english
|wordcount || ||1740 (cca 4.5 pages)
|contextual quality || ||N/A
|language level || ||N/A
|price || ||free
|sources || ||6
Table of contents
1.0 INTRODUCTION 1
1.1 PRINCIPLES OF PERSUASION 1
1.2 PRODUCT (IPOD WITH BUILT IN SPEAKERS AND CAMERA)2
1.3 MODE OF ADVERTISEMENT4
1.4 CONCLUSION 5
1.5 REFERENCE 7
Preview of the essay: MARKETING STRATEGY
MARKETING STRATEGY 1.0 INTRODUCTION This paper is going to look into ways persuasion will be used in the sale of a new ipod with improved features. Persuasion in itself is a form of social influence. It entails a process of guiding a population in a certain community towards the adoption of an idea, attitude or action and in this case, the idea will be an introduction of an ipod with new feature. The features are built in speakers and camera. The attitude will be ...
... favor more attractive people.
Finally scarcity is the last principle where perceived scarcity of a commodity will generate demand. An example will be a case when saying that offers are available for only for a limited time only. This encourages sales because people would want to buy commodities because they are running out of stork. This is an effective way of selling an ipod.
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